Introducing Topaz Labs Impression

Now on SALE through the end of September 2014

Save 25% with code "SEPIMPRESSION"

Reg. $99.99, NOW $74.99

Photos allow you to see. Art allows you to feel.

Impressionism noun · an artistic style that seeks to capture a feeling or experience rather than to achieve accurate depiction

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The old masters like Monet, Van Gogh, and Cezanne concerned themselves with feeling and emotion in their art. Even though they were absolutely capable of faithfully reproducing their subject like a photograph, they didn’t want to. No, they wanted to show the subject like they felt it, not as it objectively appeared. And that’s why it’s so easy to tell the difference between a Monet, Van Gogh, and a Cezanne - because they made their paintings a reflection of themselves.

"Real painters do not paint things as they are. They paint them as they feel." — Van Gogh

Impression helps make your photos more expressive by authentically turning them into art, the way a real artist would. Rigidly realistic photos sometimes leave less room for emotion, personal feeling, and story. Instead of just showing reality, take your viewers on a story by using Impression to capture emotion and feeling rather than details. This can make your work both more powerful and more personal.